David Haidinger nahradil Veroniku Jakubcovou, po její levici šéf importu Harald Hölzl

New BMW boss spoke about his plans in SOHO

Czech BMW Group CEO Harald Hölzl held his first press conference in Prague’s SOHO restaurant on Tuesday, February 24. He spoke about the plans for the brand in 2015, he talked with our website about BMW local network.

“We are not changing strategies this year. Our aim is  further increase od sales and the lead among premium car manufacturers. We will continue to sponsor the Karlovy Vary Film Festival, Czech biathlon, we will be active in golf,” said Hölzl.

Last year, BMW registered in the Czech Republic 4530 new cars and 313 Mini vehicles. “For the BMW brand that featured more than 21% year to year increase,” claimed Hölzl.

For this year, the brand will come with eight novelties. Even in February, it will be BMW 2 Series Cabrio. MINI John Cooper Works will come in March. Upgraded BMW 6 comes in April. The VMW offer will include a number of one and two specials in June. In July,  seven-seater BMW Series Gran Tourer 2 will appear in the CR. In the same month, also hybrid X5 edrive will be sold.

“Changes in our Czech sales network is not planned this year. Some showrooms are improved, two weeks ago, for example, Invelt opened upgraded facilities in Prague. Number of BMWoutlets is now optimal,” said Hölzl.

BMW TK_Soho 2015

 



Released: 25.February 2015, v Importers, Marketing, Sellers, Tiskovky.
Zdroj: BMW Press Conference